PORTFOLIO
Full-stack creative builds spanning brand strategy, video, product UX, and campaign rollouts.
The majority of my enterprise work for Fortune 500 clients operates under strict confidentiality and non-disclosure agreements. Rather than presenting stripped-down or context-free mockups, I share live campaign archives, strategy decks, and production breakdowns directly in portfolio walkthroughs.
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NIKE - WHAT IF?
Creative Direction / Brand Strategy
At its core, this was about communication. We took a complex online learning challenge and solved it through branding and storytelling—turning dry information into a narrative people actually wanted to follow.
IKEA - HOME
Creative Direction / Brand Strategy
Translating the world's most iconic design system into a global online learning ecosystem. I used narrative storytelling to ensure that even the most technical training felt intrinsically, undeniably 'IKEA'—simple, human, and purposeful.
HILTON - MOTTO
Creative Direction / Brand Strategy
How do you scale a 'vibe'? For Motto by Hilton, I used storytelling to bridge the gap between global hospitality standards and the soul of local neighborhoods. By integrating sensory branding—from music to community aesthetics—into the online learning ecosystem, we ensured the brand felt 'born' in the neighborhood rather than 'placed' there.
IFRC - STAY SAFE
Creative Direction / Brand Strategy
A multi-disciplinary overhaul featuring brand strategy, animated storytelling, and functional simulations designed specifically for the digital learning space.
NY LIFE - LEAD FORWARD
Creative Direction / Brand Strategy
A leadership video series, from the first idea to the final frame. Strategy, script, art direction — and a great team behind all of it.