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I am a Creative Director & Brand Strategist who turns complex brand and organizational challenges into clear, compelling campaigns and experiences.

Over 15 years, I've led creative teams for global brands like Nike, Google, Meta, Hilton, IKEA, Bayer, Capgemini, and IFRC—winning awards at Cannes Lions, Brandon Hall, and the New York Festivals.

I build work at the intersection of brand narrative, learning science, and AI-augmented workflows—helping teams streamline production, rethink how they communicate, and create lasting work.